Testing was incredibly valuable as the only eyes on the app during this stage had been our own. It took user testing to point out some key bugs such as missing affordances, slow load time, sign-in failures, social media sign up/ login failures. Many issues that arose had been no issue for us but became stumbling blocks for new users.
Experiencing an initial burst of engaged traffic during the release event of tacofest, we were able to collect key data around the functionality of the app, through heat and click maps that are arming us with data as we continue to improve and release new app features.
Designing a platform for artists to express themselves means dissolving barriers we conceived at the beginning. There is no one definition of a user because we are all varying degrees of musician and fan, going by real names, stage names, aliases, and adopted names. We particularly enjoyed rethinking the user profile as something as fluid and dynamic as our users.